This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing.
This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
Who is this class for: This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.
Syllabus
WEEK 1
Innovative design thinking
Graded: Frameworks for our thinking
The innovation cycle – part 1
Graded: Innovative design thinking
WEEK 2
The innovation cycle – part 2
Graded: The innovation cycle
Graded: The innovation cycle
WEEK 3
Business models – definitions and approaches
Graded: Business models – definitions and approaches
WEEK 4
Business models – frameworks and tools
Graded: Business model canvas
Business models – customer discovery
Graded: Customer discovery process
Graded: Business models – frameworks, tools and customer discovery
WEEK 5
Sources of funding
Funding your startup – part 1
Graded: Funding
WEEK 6
Funding your startup – part 2
Graded: Pitch
Graded: Funding your startup
Course completion
Graded: Final exam
ENROLL IN COURSE